The Irish Game Fair & Flavour Fine Food Festival
Our 52nd Irish Game Fair!
In 2013 The Irish Game Fair & Flavour Fine Food Festival in Northern Ireland with its partner Irish Game and Country
Fair in the ROI are marketed as the Great Game Fairs Of Ireland. All two Fairs have demonstrated that the way forward for
successful Irish Game Fairs is the organising and delivering of an event with wide family appeal for those who live work
or play in the Irish countryside.
The team behind the GREAT GAME FAIRS of IRELAND concept has a fine history and pedigree of delivering successful
quality events and of course, Shanes and Birr Castles and Ballywalter Estate have superb records of hosting quality
events. In 2013 they combine the Ballywalter Fair and the Shanes Castle event into what is likely to be the largest ever
Irish game or country fair at Shanes Castle, Antrim on the 29th & 30th June. The Birr Castle Fair (31st August/1st
September) has also been extended to be part of Failte's 'The Gathering' programme and these initiatives should ensure
that both Fairs are outstanding successes.
When the members of the organising team launched the first major Irish Game Fair in 1978 their objectives included
promoting the importance of countrysports, farming and conservation interests working together for the preservation of the
Irish countryside and the rural way of life.
Over thirty five years on that objective is, if anything more relevant, as the whole rural way of life if not threatened
with government legislation or interference with tradition, is threatened with habitat destruction. There is the need for a
strong unified voice to promote balance within the countryside amongst land users such as farming, building, country sports,
conservation and tourism interests.
It is considered that the Great Game Fairs of Ireland concept, with Fairs North and South, is the vehicle that can help
promote and defend what is best in the Irish Countryside. With the support of the Irish Countrysports and Country Life magazine
and the www.countrysportsandcountrylife.com online
magazine and web portal it is envisaged that the two fairs can play a crucial role in preserving the Irish countryside and
its rural traditions while at the same time promoting rural business and tourism.
The Best Fairs for the Visitor
What distinguishes the Great Game Fairs of Ireland from other countrysports and country Fairs that have sprung up in
different parts of Ireland is the fact that the experienced organisers whilst not forgetting tradition continue to innovate
by introducing new attractions and events more relevant to new generations and a family audience. This marketing flair has
been recognised by the Northern Fair being awarded the prestigious Northern Ireland Tourist Board Marketing Excellence Award.
Thus while the Fairs have the widest range of attractions, activities and the finest competitions including the prestigious
ALL IRELAND GAME FAIR CHAMPIONSHIPS to interest the most discerning hunting, shooting and fishing enthusiasts, the events
are not just aimed at the traditional Game Fair attendance.
In addition to the traditional Game Fair attractions, the fairs have a huge range of entertaining and educational activities,
displays and attractions to interest anyone who lives works or plays in the Irish countryside. In both Birr and Shanes Castle
the Great Game Fairs of Ireland have avenues with virtually as many in situ attractions as the Fairs bring.
Apart from the entertainment and educational objectives the two Great Game Fairs of Ireland have hard commercial objectives
both for the brand and for their exhibitors. i.e. to create Fairs in Ireland of the size, scope and stature of the best Fairs
in the UK and Europe and to deliver the best shop windows for rural products and services in Ireland.
The Best Fair for the Exhibitor
Why are these Fairs the GREATEST in Ireland?
Because they have:
- The most experienced and professional organising team having delivered successful events for 34 years working on a
true all Ireland basis. The 2013 Shanes Castle event makes history as the team's 52nd Irish Game Fair.
- The most creative and innovative organising team - where we lead others follow
- Committed organisation by experienced and dedicated country sports people
- The best traditional Game Fair venues on beautiful estates
- Central locations in Northern Ireland and the ROI
- The largest attendances in all weathers
- The best competitions with the best prize structure
- The widest range of attractions
- The biggest and most effective advertising and promotional spend
- The sponsorship of top local media
- The support of Ireland's premier and largest circulation country sports magazine Irish Countrysports and Country
Life and the Flsvour Fine Food magazine.
- Their own dedicated and networked web sites with high web ratings
These are not just claims made by the organisers they are supported by the fact that the Northern Fair won the Northern
Ireland Tourist Board Marketing excellence award
when the event was described by the judges as: "as a superlative example of focused, knowledgeable and effective marketing."